The 2027 Sea-Doo RXP-X 350 Senna limited edition – of which just 1991 examples will be built – should be bought and ridden by genuine enthusiasts and not locked away for safe-keeping by collectors.
That’s the view of Bruno Senna – a former F1 driver, and nephew to the late racing champion Ayrton Senna.
Sea-Doo shocked the Jet Ski industry last week with the global unveiling of a limited edition version of its performance flagship, the Sea-Doo RXP-X 350.
In the US it costs $US27,799 ski only ($US4100 more than a standard 2027 Sea-Doo RXP-X 350) and in Australia it costs $AU41,999 ski only ($AU5700 more than a standard 2027 Sea-Doo RXP-X 350).
However, with just 1991 examples to be built – a tribute to the year Senna won his third and final F1 world title – they are expected to be snapped up quickly.
By Sea-Doo’s calculations, with 1200 dealers worldwide that means there will be approximately 1.6 examples available per dealer.
In an exclusive interview with Watercraft Zone at the global unveiling of Sea-Doo’s model line-up for 2027, Bruno Senna said:
“It’s the same with supercars, right? We put in all this effort to develop something that’s amazing, not only to look at, but also to experience.
“So if they’re just being stored or displayed, it’s a bit of a shame because they (the customer) never get to feel the potential (of the craft).
“But people do whatever they want. You can’t control what people will do. I heard a few people saying that they want to buy two, and one will be in the garage, and the other one will be used.”
Read Watercraft Zone’s full interview with Bruno Senna below.
Bruno Senna Q and A about the Sea-Doo RXP-X 350 Senna edition:
Did Ayrton Senna really spend much time on Jet Skis back in the day?
Absolutely. We spent the whole summer – especially in January – when he was in Brazil on the water. Literally, we would wake up and go until the evening non-stop. He was crazy about it.
The first one he had was a Kawasaki X2, then he got a Sea-Doo XP – the original XP, we still have that. He also had a Yamaha WaveBlaster. So he had all three brands at some point.
Do you ride personal watercraft today?
Not so much these days but I will be riding the new Sea-Doo Senna when it arrives. So I’m so looking forward to it.
I actually rode (the Sea-Doo Senna) when we did the video. I haven’t ridden anything like it. It was amazing.
When this discussion with Sea-Doo and the Senna Foundation started in 2024, was it an instant ‘yes’ for the collaboration on this limited edition, or were there some reservations to make sure it was the right fit?
For us, as a family, it was an immediate ‘yes’ because we grew up with (personal watercraft), and to be honest it’s one of the most genuine partnerships we’ve ever done.
We have done the McLaren Senna and the Ducati Senna but this partnership with Sea-Doo is also strong because honestly, a lot of the time Ayrton had off the racetrack, he was on the water doing this.
Do you remember any scary moments on the water with Ayrton Senna? Did he push the limits on the water too?
Although I was eight years old at time it was clear to me he was pushing very hard on the water. We were doing all the crazy shit that we shouldn’t be doing on the water, especially when he had to take care of himself to prevent injuries so he could still race.
But one day in 1991, he was riding with a friend, and they were riding in the dusk, and he fell and his friend actually ran him over and struck Ayrton’s head with the ski.
Ayrton actually passed out. Luckily, he was wearing a vest, which was not common in the sport at that time.
His friend took him out of the water and he had medics apply stitches to the back of his head. The week after, Ayrton was racing in the Mexico Grand Prix (where, records show, he finished third in the race after qualifying third fastest).
So he pushed the limit everywhere, not just on the race track?
We were tuning most of the watercraft we had. Although the Sea-Doo X2 was not tuned, all the others were tuned.
Everybody hated this because we made so much noise. It was about an hour-and-a-half drive south of Rio, a summer town called Angra dos Reis. That’s where we would go to ride the watercraft and that’s where he got injured.
Were you surprised by the reaction to the unveiling of the Sea-Doo Senna in front of the world’s Sea-Doo dealers? There was a lot of love in the room for Ayrton Senna.
I wasn’t surprised it meant a lot to the Brazilians in the crowd. Brazilians are very proud and they know about his passion for the water and Brazilians are super crazy about Sea-Doo.
But I was surprised by the reaction from all the other parts of the world. And it was great to see.
In Brazil there is a clear connection between Ayrton and the water, but elsewhere in the world Ayrton is linked to motor racing.
Will you consider another Senna partnership with Sea-Doo after this one concludes in 2027?
If we can, it will be a huge pleasure, because this has been I think maybe too limited. There are many more people than units made who want to get one. If we can find a fit (in the future) that makes sense, it would be amazing.
Are you concerned some buyers will be collectors who will never put the Sea-Doo Senna in the water?
It’s the same with supercars, right? We put in all this effort to develop something that’s amazing, not only to look at, but also to experience.
So if they’re just being stored or displayed, it’s a bit of a shame because they (the customer) never get to feel the potential (of the craft).
But people do whatever they want. You can’t control what people will do.
I heard a few people saying that they want to buy two, and one will be in the garage, and the other one will be used.
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